New marketing strategies to better promote Seychelles

The Marketing Department of the Seychelles Tourism Board have announced new plans to ensure that the name of our islands reach the four corners of the world.

Mr St Ange addressing the conference


This was during its annual Marketing Meeting held end of January and which was officially opened by the Head of State, President James Michel, at the International Conference Centre, in Victoria. Also attending was Vice President Joseph Belmont who holds the tourism portfolio.

Seychelles will be consolidating its current marketing programmes on its traditional markets as well as tapping into new ones which have shown great potential.

It is to be noted that Seychelles initiated promotions on new emerging markets last year, and now plans to follow up on these in its bid to raise the destination’s profile in these areas.

Europe remains Seychelles’ No. 1 tourist hub with France, Italy, Germany and the United Kingdom pulling approximately 60% of the visitors’ arrival numbers.

Seychelles is also strongly targetting the Far East and Africa and is planning more exposure there so as to capture a remarkable share of their outbound visitors.

But the highlight of the strategies announced by the Seychelles’ Director of Tourism Marketing, Alain St Ange, is the appointment of marketing directors who will oversee the promotion of Seychelles in different regions of the world.

This adds weight to Seychelles’ determination to bring experience and a sharp eye to its marketing programmes, as the regional directors will act as an anchor for the country offices falling under them. Their experience will be vital in market penetration initiatives and effective distribution of marketing activities across the different markets.

Also, in light of the new strategies, the overseas tourist offices will be beefed up with new staff to ensure that regional tourist managers have the help and support they need to carry out their promotion work.

At the same time, there has been a market redistribution amongst local staff to bring more efficiency as well as streamline resources in marketing activities.

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